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New Product Success Stories

- Lessons from Leading Innovators

av Robert J. Thomas
New Product Success Stories av Robert J. Thomas
Om New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780471013204
  • Format:
  • Inbunden
  • Sidor:
  • 352
  • Utgiven:
  • 30. mars 1995
  • Mått:
  • 237x160x28 mm.
  • Vikt:
  • 720 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Robert J. Thomas

Se alla böcker av Robert J. Thomas

Beskrivning av New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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