Böcker av Xiaoqun Zhang

In the era of big data, knowledge about machine learning and artificial intelligence is becoming crucial for communication researchers navigating the landscape of digital media. This book provides foundational knowledge and techniques to empower researchers to leverage ML and AI at the intersection of communication and data science.

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.