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The Measurement of Media Reputation

Om The Measurement of Media Reputation

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781498572996
  • Format:
  • Inbunden
  • Sidor:
  • 162
  • Utgiven:
  • 25. juli 2019
  • Mått:
  • 152x228x12 mm.
  • Vikt:
  • 411 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Measurement of Media Reputation

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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