Böcker utgivna av Goodfellow Publishers Limited

It provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Now in its second edition, it is fully updated and includes a new chapter which examines the options for the world economies, their implications for the hotel business and their impact on hotel chains in the decade to 2020.

A holistic view of the factors affecting sustainability, public health, poverty, security and production within the food supply chain. With contributions from international experts in the field, it takes particular emphasis on growing populations and the deployment of agricultural land for uses other than food production.

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. This book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events.

Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood.

Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation's future survival.

Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation - invaluable to all.

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.

An essential resource for any student undertaking a business/management degree. An engaging and accessible text structured around the learning journey from understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

This is the first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing.

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Presents a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. Structured into four sections written by experts with global experience in their field of excellence.

Principles of Festival Management is a complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates.

An up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. Its' user-friendly and easy to follow style is based on the author's extensive first-hand experience of working with and delivering training and professional development in the sector.

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

This new and timely book looks at the issue that Heritage in general, and in particular urban heritage in Asia, is at the centre of a perfect storm. Populations are increasing rapidly in cities as urbanization grows and there are ever larger numbers of tourists placing significant pressure on urban heritage resources.

A unique approach to managing projects combining the principles of sustainable management theory with the currently established project management theory, in an applied context. Written by a team of international experts, it tackles issues such as digital transformation, smart cities, green project management, CSR and more.

A contemporary overview of festival activity based on over 30 international case studies. It demonstrates how the nature of festivals crosses borders, how they are a recognisable and growing part of societal and cultural delivery around the globe and that their impacts, economic, social and cultural are a major driver in their development.