In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand′s profile and attract customers for life. The book shows how building a business with a higher–purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash–strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What′s wrong with marketing and why it doesn′t work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three–part guide to crafting an actionable plan, including where to find help. Marketing doesn′t have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what′s at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Live every day with greater clarity, confidence and courage. Brave is a handbook for being more courageous. Written for busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your ′courage muscles′ in your work, relationships and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire. Courage is a habit. Practicing it daily, even in quiet small ways, unlocks new possibilities, creates new opportunities, grows your influence and enables you to meet your challenges with more resilience and self–assurance. So whether you′re stuck in a rut, struggling in a relationship, overwhelmed by your daily juggling act or uninspired about your future, Brave will provide you with a regular dose of positive and practical inspiration to: Clarify what ′success′ truly means to you, and be more purposeful in your daily efforts to achieve it Speak up with greater confidence, and be more assertive in dealing with difficult people, getting what you want and changing what you don′t Define the person and leader you aspire to be, become more resilient under pressure, decisive in uncertainty and adaptable to change Scrap the excuses (your age, education, gender, busyness or children) that sabotage your future actions Dare more boldly, passionately pursuing the goals that inspire you most, no matter how daunting Courage begets courage. You build it every time you choose to leave the safety of your comfort zone for the sake of something more important. Day by day, brave action by brave action, you can Brave within you to create a life rich in all that you seek. If you want to live your life more powerfully and purposefully, this book will become your trusted companion.
Unlock progress through doubt and uncertainty The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults.We favour quick fixes, easy templates and familiar approaches, developing ‘robust plans′ that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die. But no longer! ∗cue trumpets∗ How to Lead a Quest is a book for pioneering leaders – folks who know that enterprise strategy is far too important to condemn to ‘smart goals′, ′a clear vision for the future′ and other such rubbish. Within this book, you′ll discover how to: liberate enterprise leadership and workplace cultures from the curse of efficiency, default thinking and the delusion of progress explore complex and uncertain futures to find profound insights that mitigate strategic risks and ensure your business model remains viable create new value and enduring relevance by pioneering into unchartered and unprecedented territory embed new structures and rituals into your enterprise to build for the future, while still delivering operational excellence today. Not for the faint of heart or short–of–wit, this uniquely refreshing book bravely tackles the paradox that is pioneering leadership. You′ll discover how to lead meaningful progress – even if you don′t know what the goal or destination looks like.
Forex Made Simple is the essential guide for anyone who wants to make money trading foreign exchange, without all the fuss. You don't need to be a financial wizard or spend all day glued to a computer screen to trade forex profitably. Including the information you need to know (and nothing more), this book provides straightforward strategies anyone can use -- no expensive broker required! Inside you'll find information on: currencies and economies types of forex markets retail forex dealers and market makers placing trades economic indicators and events that affect exchange rates money and risk management. If you're ready to take the plunge into the forex market and maximise your success without all the stress, this is the book for you.
Social media is no longer the domain of playful conversations about everyday life. It's where real business is accomplished daily. Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online. This book shows you how to: nurture the right relationships online formulate a strategy that will give you a constant global social media presence share ideas and information online with key colleagues and clients grow your online influence while maintaining a busy schedule use key social media platforms including LinkedIn, Twitter and Google+ increase your visibility, showcase your reputation, and find new business.
100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how to boost their business operations. Now, with Check 100, eBay expert Todd Alexander offers a simple list of 100 quick health checks that will help owners of small- and medium-size businesses optimise and maximise their eBay profits. It's easy to read and packed with just the facts and guidance you need to run a successful, profitable eBay business. Topics covered include business planning, sourcing and listing products, building a brand, customer service, logistics, marketing, preparing for the future, and more. Presents a simple, easy-to-implement must-do tips for ensuring you're running your business as efficiently and effectively as possible Covers every step required for operating an eBay business Shows you how to implement each step, why you should implement it and how to measure the impact on your eBay business Written by Todd Alexander, Australia's top eBay expert and the author of The New eBay For small business owners and independent eBay sellers, Check 100 presents fast, straight-to-the-point guidance that will turn potential into profits.
Appealing to humans' basic instincts to increase influence, buy-in and resultsSurvival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan--fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.* Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail* Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures* Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action* Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resistThis provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
Learn to: Master the project management basics Take charge and steer your projects to success Plan, execute and deliver your projects with confidence Manage projects efficiently with this concise guide Want to propel your project management skills to new heights? Tired of being bogged down with forehead-scratching jargon? Project Management Essentials For Dummies has the key insights you need to make sure you cover all objectives, plan and organise, deliver your projects on time, and much more! The life of a PM -- define the project, plan deliverables and achieve results You want this job done when? -- calculate the length of the project and collaborate with your network to meet deadlines Risky business -- master using risk techniques and modify plans as needed Gather support -- work effectively with suppliers and occasional staff Close it -- begin with the end in mind, record project information and close the project like a pro Open the book and find: Common project management pitfalls to avoid Advice on handling opposition Help with making the most of your resources How to identify your products Tips for utilising Activity Network and Work Flow Diagrams Ways to track progress and stay in control Questions to ask about your planning
Learn to: Master the art of communication Establish rapport with ease Negotiate with confidence Communicate effectively with modern technology Listen, connect and articulate your way to success Your ability to communicate with clarity, courage and commitment is the key to success at work and in your personal life. This friendly guide takes the intimidation out of communicating and shows you step-by-step how to choose -- and use -- your words and body language wisely when it matters most. More than words -- communicate with your whole self, consider your listeners' needs and handle awkward situations Adapt your style -- find out how to change your approach for different audiences Can't we all just get along? -- develop rapport-building skills and emphasise empathy for better relationships Lose the 'tude -- understand the effect of your attitude on listeners Techno-speak -- create a professional communication presence via email and social media Open the book and find: Information about active listening Help with deciphering different communication styles How to network for business success Advice on negotiating with finesse Ways to defuse conflict diplomatically Tips for speaking with clarity How to communicate across cultures
Learn to: Manage conflicts and restore peace in the workplace Create and maintain a positive working environment Maximise the potential of your team and improve productivity Address conflicts, resolve disputes and restore peace Working your way through conflict in the office can present unexpected challenges, but there's no reason to feel unprepared. With this helpful guide, explore different approaches to negotiating and mediating a successful resolution for you and your team. Understand conflict at work -- discover some contributors to conflict and tap into resolution expertise Find out what emotions bring to conflict -- grasp why people think the way they do and how to process difficult situations Practice self-awareness -- explore common managerial pitfalls and take a realistic view of your skills It's all about negotiation -- encourage communication, work through resistance and meet privately with individuals Open the book and find: When to address conflict Help with starting a mediation meeting Tips for creating a working agenda Ways to assess the intensity of a conflict Guidance on designing a conflict resolution plan How to work with Human Resources Pearls of wisdom from professional mediators
discover human-centred leadership and be the best leader you can be Humanise challenges you to grow your leadership potential and impact the world for good. Through Human-Centred Leadership you will learn which qualities and attributes you need to follow in the footsteps of Mandela and Gandhi and become an influential and empathetic leader. Author Anthony Howard has interviewed over 150 of the world's top shapers and influencers to develop the framework, philosophies and principles that will help guide you to: understand the moral and technological challenges facing today's leaders create a long-term outlook that underpins your organisation's sustainability discover your purpose and foster virtues that will help you achieve it influence others by building meaningful, person-to-person relationships become a Human-Centred Leader who makes a lasting impact on the world. Human-Centred Leaders such as Gandhi, King, Mother Teresa, and Mandela changed the 20th Century. Read Humanise and learn how you can be a Human-Centred Leader who changes the 21st Century.
LEARN TO LOVE YOUR MORTGAGE! Property and debt go together like fish and chips, but many Australians don't realise how important the right mortgage is to a property's financial success. When it's time to make a deal, the right debt structure is as critical as the quality of the real estate. Mortgages Made Easy shows you the 8 steps you need to effectively structure and use debt to purchase a home or investment property. In his trademark reader-friendly style, best-selling author Bruce Brammall tells you how to get the right mortgage and make it work for you. This is your must-read book on mortgages. Inside you'll learn: how to choose the best mortgage for your particular situation why the right debt can improve your property purchase how to start thinking like a property investor what you must know for the purchase process how to structure your loans to maximum financial advantage. Debt is simply a tool, and Mortgages Made Easy will help you wield it like an expert to make your dream of property ownership and wealth creation a reality...sooner.
Learn to: Set up and run your self-managed super fund Create and monitor your SMSF investment portfolio Generate and run a pension from your super fund Plan for a tax-free retirement Taking control of your super is easier than you think Everyone wants to create a comfortable retirement, but navigating the ever-changing superannuation rules is enough to make anyone's head spin. Luckily, DIY Super For Dummies, 3rd Australian Edition, is packed with everything you need to confidently set up and manage your own self-managed super fund. Get your super working for you with this essential guide. Sort out your super needs -- decide if DIY super is right for you, understand how super works, and figure out your retirement target and how to make it happen Your DIY super start-up kit -- navigate the steps to SMSF start-up, including becoming the boss of your super It's your super money -- create an investment strategy and portfolio for your SMSF that creates wealth for your retirement Be a retirement superstar -- enjoy tax-free super benefits and pay no tax on your investment earnings Make the right super decisions -- develop a hassle-free plan for your financial future by being well-informed about your SMSF Open the book and find: Tips to work out how much money you need for a comfortable retirement Where to get the right DIY super information How to set up and successfully run a SMSF Guidance on making super contributions Super's special investment rules you need to know Help with paying a tax-free pension from your super fund How your SMSF can help you look after your family
Can an organisation's corporate social responsibility program both improve the lives of the community and grow a bottom line? Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business. Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand awareness, engaged new customers and delivered strong economic returns. This book will help readers: understand the concept of shared value and recognise why corporate philanthropy is no longer enough evaluate the current landscape to define an effective strategy that promotes better business and makes a real impact identify the hard and soft key performance indicators that help keep your program on track gain insight into each step of the process, from interest to implementation. Doing Good by Doing Good presents a fool-proof plan for building a corporate social responsibility strategy that can effectively balance consumers' expectations around giving back to the community and shareholders' demands to see dividends soar.
Simplify tax and save money with streamlined bookkeeping Small businesses are often just thatΓÇösmall. Bookkeeping may be done by a professional outside the company, but more often falls to an employee or the business owner, who may or may not be wellΓÇôschooled in the intricacies of tax law and business regulations. Tax time can end up costing small businesses a fortune in either professional fees or missed deductions every year. What if you could simplify the process and save money? Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the ultimate guide to tax for the small business owner. Author Rod Caldwell, 20ΓÇôyear veteran of the Australian Taxation Office, leads you through the process of managing your books and keeping more straightforward records to simplify the process of filing tax. The introduction of the GST and the new tax system involves a lot of new work for business owners, but Taxation for Australian Businesses eases the way by explaining the intricacies of applicable tax law, fully updated to parallel the May 2014 budget. Topics include: Business structures, accounting systems, and cash accounting FBT, private versus domestic use, and when to record a payment Motor vehicles, the GST, and depreciation Owners salary, end of period processing, and how to account for stock trading The book explains everything you need to know and ties it all together to show you how to put the information into practice. No jargon, no textbooks, just common sense and reason. If you would like to get your bookkeeping straightened out and get back to your business, Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the one guide that will get you there quickly.
Humans are hardwired for culture, yet few companies truly understand and work with their cultures. High staff turnover, lack of collaboration, increased absenteeism and poor quality output are just some of the symptoms of a culture rejecting an organisation's business strategy or leadership. In an increasingly competitive business environment, business leaders need to understand that their organisation's culture is a key component of success. In Above the Line, Michael Henderson offers a tried-and-tested approach to corporate culture management. Employed by organisations such as the New Zealand High Performance Olympic sports unit, Canon Australia and New Zealand Rugby, Henderson's proactive, organic approach places accountability for company culture in the hands of the employees themselves. Above the Line will help you: gain insight into the importance of culture, what it is, and why it must be taken seriously determine the cultural health of an organisation and the steps to improve it examine the role of identity, values, capability, behaviour and environmental impact relating to culture give external providers of culture climate and engagement surveys a wide berth. Above the Line smashes some of the well-established and costly myths about what culture is and how to work with it. It offers business leaders a faster and more effective approach to develop, nurture and leverage their own organisation's culture to achieve higher levels of staff engagement, increased customer satisfaction and improved business performance.
Fifteen leading intergenerational commentators reveal the secrets of how to engage, attract and communicate with Generation Y. Millennials have entered the workforce unafraid to break the rules. Yet it's impossible to unlock their full potential without understanding what makes them tick. Charlie Caruso, together with renowned experts, provides an insider's view of the digitally native, optimistic and innovative psyche of Gen Y. They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so-called 'Generation Me'. Understanding Y breaks down the stereotypes, the labels and the lies so that managers, co-workers and parents can leverage the unique skills of this extraordinary generation. Supported by research and full of visual information, this insightful book answers an escalating dilemma: the why behind Gen Y.
Get unstuck and chart your best course towards your biggest life If you′ve ever wondered if there′s more to life than the one you′re living, this book is for you. In 7 simple steps Make Your Mark will show you how to reset your compass to bring your boldest dreams into reality and make your own special mark on the world.
THE ONLY PROPERTY DEVELOPMENT GUIDE YOU WILL EVER NEED Australian Residential Property Development for Investors is essential reading for new and experienced investors alike. This is the only book in the Australian market to outline the process for analysing the current and projected market with the associated risks and rewards for residential real estate development. Seasoned architect and developer Ron Forlee details the principles and processes of residential property development in Australia from site selection to sale and provides up-to-date material, case studies and strategies to help readers make better decisions. Featuring: a comprehensive overview of the property development process residential investment and development approaches to minimise risk and maximise profit technologies that facilitate the development process key financial calculations and economic considerations how-to instructions for raising finance, marketing and selling recent case studies in each residential asset class. This is an indispensable manual for anyone interested in maximising their reward from a new investment.
Learn to: Out-prepare the competition Make a great first impression Give the best answers to make-or-break questions Ask the right questions about the job and the employer Make the right first impression with this handy guide In a competitive job market you need to take every step you can to get ahead. Successful Job Interviews For Dummies, Australian & New Zealand Edition, shows you how to answer the most important questions, ask great questions yourself, evaluate job offers, and much more. Approach your next interview ready to get the job! Be prepared -- do your research and get noticed by being more informed than other candidates Ask questions -- find out the types of questions that impress interviewers and managers Master composure under pressure -- learn to respond smoothly and confidently Let your personality shine -- explore personality tests and understand how to talk about yourself and your experiences Evaluate and negotiate -- figure out how to gauge job offers and discuss a better salary Open the book and find: Help with video and phone interviews Tips for school leavers, graduates and prime-timers Sample interview questions to help you prepare Advice about dressing for success What to do after the interview How to master common interview challenges
How to quit the rat race, do what you love, and make money doing it Ben Angel, also known as the "Agent of Influence," is Australia′s top personal branding and influence specialist.
Created especially for the Australian customer! Facts, tips and stats for players, spectators and coaches! Fully updated with all the latest rule changes and including expanded skills, coaching and training chapters, Aussie Rules For Dummies, 2nd Edition takes you from getting a grip on the basics to more advanced aspects of playing, watching and coaching Australia's national game. Packed with practical information and fascinating anecdotes, this is the simplest, clearest and most detailed guide to AFL available. Discover how to: Understand positions, umpires and scoring Gear up correctly, and avoid and treat injuries Improve your playing skills and coach effectively Appreciate the clubs, competitions and awards
This new, revised edition of the bestselling Speed Mathematics features new chapters on memorising numbers and general information, calculating statistics and compound interest, square roots, logarithms and easy trig calculations. Written so anyone can understand, this book teaches simple strategies that will enable readers to make lightning-quick calculations. People who excel at mathematics use better strategies than the rest of us; they are not necessarily more intelligent. With Speed Mathematics you'll discover methods to make maths easy and fun. This book is perfect for students, parents, teachers and anyone who enjoys working with figures and even those who are terrified of numbers!
Created especially for the Australian customer! Turn over a new leaf, painlessly and profitably Do you dream of a financially secure future, but find personal finance planning too overwhelming? Sorting Out Your Finances For Dummies, Australian Edition, gives you the confidence to take stock, set goals and chase rainbows. Written in plain English, this book shows you how to budget your money, work out an investment plan and choose the right assets for a wealthier future. Discover how to: Work out a budget and stick to it Find a first rate financial planner Find the right loans for you and manage your mortgage Prune your tax bill Map out a superannuation plan
A good commercial contract is both a springboard and a safety net -- it provides the opportunity to expand and grow your business, but also to protect it if things go wrong. In a tough commercial world, getting the best deal you can is paramount.
TRAINING FOR THE PERFORMANCE OF LIFE How do I get myself back on track? I feel I'm wasting time -- how do I change? How do I make the important decisions? I want to develop myself professionally, but how? I feel out of control -- how do I get on top of things? I want to be happy again, but how should I go about it? THROUGH HER WORK AS A PERFORMANCE PSYCHOLOGIST WITH ELITE PROFESSIONAL SPORTSPEOPLE, MIRANDA BANKS KNOWS THE CHALLENGES FACED BY THOSE STRIVING TO ACHIEVE. Enriched by real-life stories from high-performing people in sport and business, Fitter, Faster, Stronger, Smarter provides you with a cohesive and practical framework for reaching your full potential. Using a unique combination of performance psychology, mental-skills training and behavioural modification, Miranda will inspire you to bring out your best performances. Whether you want to climb the corporate ladder, play a better game of tennis or feel fulfilled and happy, FFSS provides you with strategies and a pathway for reaching your goals. USE FITTER, FASTER, STRONGER, SMARTER AS YOUR TRAVEL GUIDE TO LIFE AND SEE THE OUTSTANDING RESULTS. 'The principles outlined in Fitter, Faster, Stronger, Smarter and the engaging, practical way they're explained serve as an excellent example of the professional assistance i have always valued in Miranda Banks.' Dean Benton, Performance Director, Brisbane Broncos 'Wow! Fitter, Faster, Stronger, Smarter is such a beneficial and valuable life-skills guide!' Vicki Wilson (OAM), Former captain, Australian netball team
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