Understanding Y

Fifteen leading intergenerational commentators reveal the secrets of how to engage, attract and communicate with Generation Y. Millennials have entered the workforce unafraid to break the rules. Yet it's impossible to unlock their full potential without understanding what makes them tick. Charlie Caruso, together with renowned experts, provides an insider's view of the digitally native, optimistic and innovative psyche of Gen Y. They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so-called 'Generation Me'. Understanding Y breaks down the stereotypes, the labels and the lies so that managers, co-workers and parents can leverage the unique skills of this extraordinary generation. Supported by research and full of visual information, this insightful book answers an escalating dilemma: the why behind Gen Y.