Böcker utgivna av Macmillan Education UK

Written by a collection of experts in the field, this important new text provides a critical and constructive analysis of the ways in which service users and carers engage with health and social care services.

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

This new edition of a landmark text in HRM provides comprehensive coverage including two new chapters on ethics and green HRM. It takes a critical approach and focuses on the global implications of HR practice and management. Its extensive suite of pedagogical resources include ample cases and vignettes, video interviews and an interactive ebook.

Featuring a wide range of engaging activities with a wealth of illustrations, this practice book provides lively and enjoyable exercises using reading and writing skills and some conversation for intermediate students of Arabic.

This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies.

A major new text on terrorism in the contemporary world. Terrorism, Colin Wight argues, is not only a form of political violence but also a form of political communication and can only be understood - and countered effectively - in the context of its relationship to the state.

Based on the principles of engineering science, physics and mathematics, but assuming only an elementary understanding of these, this textbook masterfully explains the theory and practice of the subject.

An engaging introduction to some of the more advanced concepts in Company Law and corporate governance, providing a cutting edge for students who are looking to gain additional insights with which to excel. Readers are introduced to the many debates surrounding each core area and presented with the key tensions and questions underlying each topic.

In this substantially revised fourth edition and essential guide to the subject, Tony Saich delivers a thorough introduction to all aspects of politics and governance in post-Mao China, taking full account of the changes of the Eighteenth Party Congress and the Twelfth National People's Congress.

Reading is part and parcel of academic writing, and knowing which sources to include in assignments and go about this process can be challenging.

In this major new text, Christoph Knill and Jale Tosun provide an engaging introduction to the theory and practice of public policy analysis and to the changing nature of the policy process. The book examines the key approaches and methods of public policy analysis and shows how these can inform public policy choices.

This is an ideal core text for modules on Modern African History, African Politics or Africa since Independence - or a supplementary text for broader modules on African History - which may be offered at the upper levels of an undergraduate History, Politics or African Studies degree.

In a world of proliferating media devices, convergence, mobility and social media usage, diverse cultures and globalised media invite comparative understanding of the legal and ethical issues that now confront media audiences and practitioners. Dwyer explores key frameworks and concepts that will engage and challenge thinking about media practice.

Genuinely international in scope and drawing on a wide range of examples from around the world, this important new text provides an accessible introduction to the key elements of foreign policy analysis. Analyzing Foreign Policy examines the wide range of factors that explain why states and other actors behave in the way they do.

A major new introduction to theories of public policy. The author provides an accessible assessment of a wide range of theories and models from policy cycles, policy transfer, rational choice and socio-economic explanations to multi-level governance, advocacy coalitions and punctuated equilibrium and of their value to policy analysis.

The book provides a systematic assessment of the evolution of development theory, its relationship to orthodox social science analysis and the liberal pluralistic orthodoxy that now dominates the mainstream approach to international development, showing how we can transcend its failure to address some key problems of late and uneven development

A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a strong focus on the application of theory and practical situations.

What is posthumanism and why does it matter? This reader offers an introduction to the ways in which humanism's belief in the natural supremacy of the Family of Man has been called into question at different moments and from different theoretical positions. Can posthumanism have a politics - post-colonial or feminist?

The third edition of this leading text provides a comprehensive guide to literary study. Emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama and poetry.

In recent years, the benefits and applications of systemic therapy with individuals, in addition to its more traditional practice with families, has been increasingly recognized. This text provides trainees and practitioners new to this approach with a practical introduction to the key theoretical concepts and techniques.

Two audio CDs are available to accompany this course. The book and CDs are also available together in a pack.Mastering Arabic 1 is the most lively, accessible and carefully-paced Arabic course on the market. It is aimed at beginners with little or no previous knowledge of the language who want to understand, speak and read Arabic confidently.Mastering Arabic 1: is the bestselling course, suitable for study at home or in the classroom teaches Modern Standard Arabic, the universal language of the Arab world understood by all Arabic speakers covers a useful variety of situations you will encounter in the Arab world offers a gradual introduction to the language, script and structures through audio, video, stories and easy-to-follow explanations includes hundreds of lively exercises to help you practise what you've learntThis new edition features: an attractive full colour page design and a wealth of illustrations and photos online video on our free-to-access website with associated exercises in the book new conversational sections which encourage you to get speaking right from the startAuthors Jane Wightwick and Mahmoud Gaafar share many years' experience in a combination of teaching, educational publishing and communication in the Arab world.Mastering Arabic 1 is also available in a complete pack with 2 CDs (ask for ISBN 978-1-137-38045-6). The CDs can be purchased separately (ISBN 978-1-137-38043-2). www.palgrave.com/masteringarabic hosts a huge range of extra activities, videos integrated into this book, transcripts of the audio, a link to interactive flashcards and much more.

Social Psychology is a major new textbook that provides a lively introduction to this dynamic and fast-moving topic. Carefully crafted to suit the requirements of psychology students of all backgrounds and ability levels, it is comprehensive enough to be used on a broad introductory course while still remaining forward-thinking and research-oriented. All of the major topics that lecturers would expect are covered within the book, and the text sets itself apart with dedicated chapters on communication processes and social development. Unique pedagogical features like 'blind spots' and 'student features' engage without patronising the reader, and the book's emphasis on psychology as it's applied to real-world situations will encourage the student to take their studies beyond the classroom.

At its peak the Spanish empire stretched from Italy and the Netherlands to Peru and the Philippines. Its influence remains very significant to the history of Europe and the Americas. Maltby provides a concise and readable history of the empire's dramatic rise and fall, with special emphasis on the economy, institutions and intellectual movements.

This popular and innovative core text book explores contemporary social work theories and perspectives in a systematic way, using an integrated and flexible framework to link context, theory, and practice approaches. Healy expertly provides an applied guide to social work theory across a range of organisational contexts, showing social work as a diverse activity that is profoundly shaped by professional purpose, public policy, and practice locations. This is ideal reading to support and develop undergraduate and postgraduate students taking modules on Social Work Theories and Methods on qualifying professional programmes. Its international breadth and supportive pedagogical features have ensured the book's value to students of social work all over the world.

This Guide analyses the criticism of English-language literature from the major regions of the postcolonial world. Criticism on works by writers such as Jean Rhys, V.S. Naipaul and Salman Rushdie, is discussed to illustrate the themes and concepts essential to an understanding of postcolonial literature and the development of criticism in the field

The 6th edition of Andrew Heywood's best-selling undergraduate textbook provides a clear and accessible introduction to the political creeds and doctrines that have dominated and shaped politics around the world. The author offers a clear exposition both of the historical development of each ideology and of the impact it has had on contemporary political behaviour, movements, parties and governments. In recent years, political commentators have heralded a renaissance of popular political ideology, characterised by a resurgence of issues and political traditions that many had thought obsolete. This new edition is updated throughout to take account of these developments, broadening its appeal internationally. The book is particularly relevant for first and second year undergraduate teaching, and can be used to structure a whole course on political ideologies covering traditional ideologies (conservatism, socialism, liberalism, anarchism and fascism) as well as concepts which have developed into concrete ideologies more recently (multiculturalism, feminism and ecologism, amongst others). 

Outlining different perspectives, this classic and field-defining text introduces 'dramaturgy' as a critical concept and a practical process in an accessible and engaging style. The revised edition includes a new introduction and afterword which provides insight into contemporary developments and future directions of scholarship.

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

A critical study of Gasper Noe's Irreversible (2002) in the context of cinema du corps, which seeks to scrutinise the controversies that surround the film and analyse its deliberately incoherent, confrontational style.

Provides advanced students and researchers in experimental economics with the skills they need in order to analyse their data in deeper and more illuminating ways.