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Frugal Innovation and the New Product Development Process

- Insights from Indonesia

av Stephanie B.M. Cadeddu

del av Routledge Advances in Management and Business Studies-serien

Frugal Innovation and the New Product Development Process av Stephanie B.M. Cadeddu
Om Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367029319
  • Format:
  • Inbunden
  • Sidor:
  • 270
  • Utgiven:
  • 17. januari 2019
  • Mått:
  • 241x164x18 mm.
  • Vikt:
  • 534 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Om Stephanie B.M. Cadeddu

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Beskrivning av Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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