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Gastronomy, Tourism and the Media

Om Gastronomy, Tourism and the Media

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781845415730
  • Format:
  • Häftad
  • Sidor:
  • 264
  • Utgiven:
  • 27. juli 2016
  • Mått:
  • 235x159x15 mm.
  • Vikt:
  • 402 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Gastronomy, Tourism and the Media

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

Användarnas betyg av Gastronomy, Tourism and the Media



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