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Global Advertising, Attitudes, and Audiences

Om Global Advertising, Attitudes, and Audiences

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415860895
  • Format:
  • Häftad
  • Sidor:
  • 182
  • Utgiven:
  • 3. september 2013
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 249 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Beskrivning av Global Advertising, Attitudes, and Audiences

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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