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Global Marketing

Global Marketingav Svend Hollensen
Om Global Marketing

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing. It helps students analyze, select, and evaluate conceptual frameworks for effective decision-making, develop and implement market-responsive strategies, achieving global competitiveness. Updates include clarity on market selection, culture and PESTEL implications and insights into supply chain challenges, technology advancements (such as gen AI) and the future of globalization. Case studies on H&M sustainable fashion, e-scooters and McDonald's provide real-life examples of global marketing strategy and implementation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781292440811
  • Format:
  • Häftad
  • Utgiven:
  • 17. mars 2025
  • Utgåva:
  • 9
  Fri leverans
Leveranstid: Kan förbeställas
  • Boken kan förbeställas tidigast 3 månader innan utgivningsdatumet

Beskrivning av Global Marketing

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing. It helps students analyze, select, and evaluate conceptual frameworks for effective decision-making, develop and implement market-responsive strategies, achieving global competitiveness. Updates include clarity on market selection, culture and PESTEL implications and insights into supply chain challenges, technology advancements (such as gen AI) and the future of globalization. Case studies on H&M sustainable fashion, e-scooters and McDonald's provide real-life examples of global marketing strategy and implementation.

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