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Globalization of Consumer Markets

- Structures and Strategies

av Erdener Kaynak
Globalization of Consumer Markets av Erdener Kaynak
Om Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781560244295
  • Format:
  • Inbunden
  • Sidor:
  • 356
  • Utgiven:
  • 27 Maj 1994
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 820 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 17 Juli 2024

Om Erdener Kaynak

Se alla böcker av Erdener Kaynak

Beskrivning av Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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