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Go Figure! New Directions in Advertising Rhetoric

av Edward F. McQuarrie
Go Figure! New Directions in Advertising Rhetoric av Edward F. McQuarrie
Om Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780765618016
  • Format:
  • Inbunden
  • Sidor:
  • 336
  • Utgiven:
  • 15. december 2007
  • Mått:
  • 152x229x24 mm.
  • Vikt:
  • 612 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. maj 2025

Om Edward F. McQuarrie

Se alla böcker av Edward F. McQuarrie

Beskrivning av Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

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