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Hacking Marketing

- Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Om Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781119183174
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 1. april 2016
  • Mått:
  • 164x236x25 mm.
  • Vikt:
  • 498 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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