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Handbook of Research on Integrating Social Media into Strategic Marketing

del av Advances in Marketing, Customer Relationship Management, and E-Services-serien

Handbook of Research on Integrating Social Media into Strategic Marketing
Om Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466683532
  • Format:
  • Inbunden
  • Sidor:
  • 399
  • Utgiven:
  • 30 April 2015
  • Mått:
  • 227x290x36 mm.
  • Vikt:
  • 1474 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Juni 2024

Beskrivning av Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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