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Hitmakers

Om Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032878713
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 13. december 2024
  • Mått:
  • 156x234x0 mm.
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Beskrivning av Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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