How to Apologise for Killing a Cat

Rhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza delves into punchy sayings from Ancient Rome to modern marketing to show how leaders, businesses and even our own friends use rhetorical techniques to convince us. Learn how to protect yourself from rhetoric and discover how to deploy its sneaky methods for yourself.