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Humanistic Marketing

Om Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137353283
  • Format:
  • Inbunden
  • Sidor:
  • 284
  • Utgiven:
  • 19. november 2013
  • Mått:
  • 223x145x22 mm.
  • Vikt:
  • 482 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 2. december 2024

Beskrivning av Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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