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Identity Constructions in Bilingual Advertising

- A Critical Analysis

Om Identity Constructions in Bilingual Advertising

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138330689
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 10. augusti 2018
  • Mått:
  • 241x162x18 mm.
  • Vikt:
  • 456 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Identity Constructions in Bilingual Advertising

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

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