Industrial and Specialty Papers, Volume 3, Applications

Contents -

1. New Product Development-An Overview-

Introduction; The Opportunities New Products Create;
The Problems New Products Create; The New Product
Development Cycle for Industrial Products; Consumer
New Product Evaluation; The Role of Technical
Research and Development in New Product Development;
Why New Products Fail; Ten Philosophies of
Successful New Product Development; Case Studies -

2. Marketing Research In The Specialty Paper Business-

Introduction and Objectives; The Urgent Case for
Marketing Research; General Definitions and Applications
for Marketing Research; Professional Marketing
Research; Practical Employment of Marketing
Research; Nonobjectivity in Research; The Scientific
Method of Investigation; Sources of Marketing Information;
Methods of Collecting Data in Marketing
Research; Kinds of Marketing Research and Applications -

3. Spunbonded Products-

Introduction; Sheet Structure of Tyvek Spunbonded
Linear Polyethylene; Area-Bonded Sheets; PointBonded
Spunbonded Polyethylene; Reemay Spunbonded
Polyester; Typar Spunbonded Polypropylene;
Summary -

4. Nonwovens and Textile Replacements -

Introduction; Background of The Nonwoven Industry;
Types of Nonwovens; Disposables; Linen Supply Field;
The Graduate; Disposable Diaper Market; Improvements
Evolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future;
Technical Research and Development; Gathering
Competitive Intelligence; Marketing Intelligence; Benefits
Realized; Textile Replacements and Their Future;
Conclusions -

5. Extrusion Coating of Paper and Board -

Survey; Structure of Polyethylene; Specific Barrier
Properties of Polyethylene; Extrusion Equipment;
Primers for Polyethylene Coating; Printing of Polyethylene
Coated Papers; Extrusion Coating of Pigmented
Plastics; Other Resin Additives; Testing of
Polyethylene Coated Papers; Extrusion Resins Other
Than Polyethylene; Where Are We Going? -

6. The Use of the Computer in New Product Development -

Introduction; Gathering Data; Printout-Input Data;
Printout-Output Data; Conclusions -

7. Pulp-Molding - Three-Dimensional Paper Products -

History of Pulp Molding; Statistics of Pulp Molding;
Technology of Pulp Molding; Production Techniques
and Properties of Pulp Molded Products; The Future
of Pulp Molding -