Influencers

The traditional view of the marketing concept is that of a "salesperson"; maximizing sales via emphasis on what the product has to offer over its competitors. To do this you must have a good understanding of the target market, their needs and wants, as well as the environment in which the company operates. The concept of marketing may have evolved, but at its core its aim is the same - to sell what the business has to offer. Influencers are a channel organizations can use to promote their products / services or their brand image, through recommendations or endorsements from persons that can influence the opinion of a specified group of people / consumers. Welcome to the 1st edition of Influencers: Introduction to Influencers for Business Students. This book aims to introduce the concept of Influencers, a 21st century Marketing concept, to Business Students. It is written in an essay style format in order to familiarise the reader in the format that will need to be emulated for coursework. Our aim: to assist you, the reader, in completing your coursework by providing the necessary theory and practical examples that will enable you to produce the output you will be expected to deliver in your studies.