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Information Asymmetry in Online Advertising

Om Information Asymmetry in Online Advertising

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367680824
  • Format:
  • Häftad
  • Sidor:
  • 210
  • Utgiven:
  • 31. maj 2023
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 344 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25. augusti 2025

Beskrivning av Information Asymmetry in Online Advertising

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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