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Innovation and Internationalisation

- Successful SMEs' Ventures into China

Om Innovation and Internationalisation

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138638952
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 4. december 2017
  • Mått:
  • 241x164x21 mm.
  • Vikt:
  • 502 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av Innovation and Internationalisation

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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