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Innovation Strategies in New Product Development

- Balancing Technological, Marketing and Complementary Competencies of a Firm

Om Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783631619636
  • Format:
  • Häftad
  • Sidor:
  • 188
  • Utgiven:
  • 1. juni 2011
  • Utgåva:
  • Mått:
  • 210x150x15 mm.
  • Vikt:
  • 258 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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