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Innovations in Social Marketing and Public Health Communication

- Improving the Quality of Life for Individuals and Communities

Om Innovations in Social Marketing and Public Health Communication

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783319366234
  • Format:
  • Häftad
  • Sidor:
  • 389
  • Utgiven:
  • 23. augusti 2016
  • Utgåva:
  • 12015
  • Mått:
  • 155x235x0 mm.
  • Vikt:
  • 6029 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 4. april 2025

Beskrivning av Innovations in Social Marketing and Public Health Communication

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions.

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