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International Business and Emerging Economy Firms

- Volume I: Universal Issues and the Chinese Perspective

del av Palgrave Studies of Internationalization in Emerging Markets-serien

International Business and Emerging Economy Firms
Om International Business and Emerging Economy Firms

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783030244811
  • Format:
  • Inbunden
  • Sidor:
  • 259
  • Utgiven:
  • 23. september 2019
  • Utgåva:
  • 12020
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 493 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. maj 2025

Beskrivning av International Business and Emerging Economy Firms

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept.

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