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International Business Strategy

- Rethinking the Foundations of Global Corporate Success

Om International Business Strategy

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781108738378
  • Format:
  • Häftad
  • Sidor:
  • 675
  • Utgiven:
  • 23. september 2021
  • Utgåva:
  • 3
  • Mått:
  • 243x170x32 mm.
  • Vikt:
  • 1002 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 4. december 2024

Beskrivning av International Business Strategy

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

Användarnas betyg av International Business Strategy



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