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International Cases in Tourism Management

Om International Cases in Tourism Management

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750655149
  • Format:
  • Häftad
  • Sidor:
  • 410
  • Utgiven:
  • 9. december 2003
  • Mått:
  • 227x207x21 mm.
  • Vikt:
  • 822 g.
Leveranstid: Okänt - saknas för närvarande

Beskrivning av International Cases in Tourism Management

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

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