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International Communications Strategy

- Developments in Cross-Cultural Communications, PR and Social Media

Om International Communications Strategy

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780749453299
  • Format:
  • Inbunden
  • Sidor:
  • 240
  • Utgiven:
  • 3. juli 2009
  • Mått:
  • 165x237x23 mm.
  • Vikt:
  • 510 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av International Communications Strategy

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

Användarnas betyg av International Communications Strategy



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