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Internet-Based Customer Value Management

- Developing Customer Relationships Online

Om Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783319098548
  • Format:
  • Inbunden
  • Sidor:
  • 152
  • Utgiven:
  • 31. oktober 2014
  • Utgåva:
  • 2015
  • Mått:
  • 163x242x13 mm.
  • Vikt:
  • 390 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. november 2024

Beskrivning av Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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