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  3. Ireland, R: Sport, Sponsorship and Public Health

Ireland, R: Sport, Sponsorship and Public Health

av Robin (University of Liverpool Ireland

del av Routledge Research in Physical Activity and Health-serien

Ireland, R: Sport, Sponsorship and Public Health av Robin (University of Liverpool Ireland
Om Ireland, R: Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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  • Språk:
  • Okänt
  • ISBN:
  • 9781032145181
  • Format:
  • Inbunden
  • Sidor:
  • 156
  • Utgiven:
  • 22. mars 2023
  • Vikt:
  • 489 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Robin (University of Liverpool Ireland

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Beskrivning av Ireland, R: Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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