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Om Ireland, R: Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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  • Språk:
  • Okänt
  • ISBN:
  • 9781032145181
  • Format:
  • Inbunden
  • Sidor:
  • 156
  • Utgiven:
  • 22. mars 2023
  • Vikt:
  • 489 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. november 2024

Beskrivning av Ireland, R: Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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