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Islamic Perspectives on Marketing and Consumer Behavior

- Planning, Implementation, and Control

Om Islamic Perspectives on Marketing and Consumer Behavior

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466681392
  • Format:
  • Inbunden
  • Sidor:
  • 389
  • Utgiven:
  • 28. februari 2015
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Beskrivning av Islamic Perspectives on Marketing and Consumer Behavior

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

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