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  5. Key Account Management in Business-to-Business Markets

Key Account Management in Business-to-Business Markets

- An Assessment of its Economic Value

av Stefan Wengler

del av Business-to-Business-Marketing-serien

Key Account Management in Business-to-Business Markets av Stefan Wengler
Om Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783835005174
  • Format:
  • Häftad
  • Sidor:
  • 294
  • Utgiven:
  • 26. september 2006
  • Utgåva:
  • 2006
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Om Stefan Wengler

Se alla böcker av Stefan Wengler

Beskrivning av Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

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