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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Om Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780071458979
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 16. juli 2006
  • Mått:
  • 162x239x22 mm.
  • Vikt:
  • 496 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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