Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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Om Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Språk:
Engelska

ISBN:
9783319373621

Förlag:
Springer International Publishing AG

Format:
Häftad

Sidor:
922

Utgiven:
23 Augusti 2016

Utgåva:
12016

Mått:
210x279x0 mm.

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Leveranstid: 2-4 veckor

Förväntad leverans: 11 Oktober 2024

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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