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Machine Learning in Marketing

- Overview, Learning Strategies, Applications, and Future Developments

Om Machine Learning in Marketing

Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781680837209
  • Format:
  • Häftad
  • Sidor:
  • 76
  • Utgiven:
  • 31 Augusti 2020
  • Mått:
  • 156x234x4 mm.
  • Vikt:
  • 121 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Beskrivning av Machine Learning in Marketing

Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.

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