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Management and Leadership of Educational Marketing

- Research, Practice and Applications

del av Advances in Educational Administration-serien

Management and Leadership of Educational Marketing
Om Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781781902424
  • Format:
  • Inbunden
  • Sidor:
  • 300
  • Utgiven:
  • 25 September 2012
  • Mått:
  • 151x227x22 mm.
  • Vikt:
  • 548 g.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

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