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Managing and Marketing Tourist Destinations

- Strategies to Gain a Competitive Edge

Om Managing and Marketing Tourist Destinations

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415991711
  • Format:
  • Inbunden
  • Sidor:
  • 242
  • Utgiven:
  • 21 Oktober 2010
  • Mått:
  • 161x239x21 mm.
  • Vikt:
  • 514 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Oktober 2024

Beskrivning av Managing and Marketing Tourist Destinations

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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