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Managing Customer Relationships on the Internet

Om Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780080441245
  • Format:
  • Inbunden
  • Sidor:
  • 320
  • Utgiven:
  • 9 November 2005
  • Mått:
  • 156x234x19 mm.
  • Vikt:
  • 626 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 29 Juli 2024

Beskrivning av Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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