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Managing Market Relationships

Om Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138356467
  • Format:
  • Häftad
  • Sidor:
  • 246
  • Utgiven:
  • 31. januari 2022
  • Mått:
  • 232x159x18 mm.
  • Vikt:
  • 372 g.
  Fri leverans
Leveranstid: Okänt - saknas för närvarande

Beskrivning av Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

Användarnas betyg av Managing Market Relationships



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