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Managing Marketing Information (RLE Marketing)

av Nigel Piercy

del av Routledge Library Editions: Marketing-serien

Managing Marketing Information (RLE Marketing) av Nigel Piercy
Om Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138980310
  • Format:
  • Häftad
  • Sidor:
  • 242
  • Utgiven:
  • 26 November 2015
  • Mått:
  • 156x234x13 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9 Oktober 2024

Om Nigel Piercy

Se alla böcker av Nigel Piercy

Beskrivning av Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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