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Market-Driven Thinking

Om Market-Driven Thinking

Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750679015
  • Format:
  • Inbunden
  • Sidor:
  • 324
  • Utgiven:
  • 3. februari 2005
  • Mått:
  • 162x236x18 mm.
  • Vikt:
  • 644 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28. mars 2025

Beskrivning av Market-Driven Thinking

Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.

Användarnas betyg av Market-Driven Thinking



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