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Market Research

- Marketing 04.09

Om Market Research

Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781841121949
  • Format:
  • Häftad
  • Sidor:
  • 124
  • Utgiven:
  • 13. december 2001
  • Mått:
  • 236x127x16 mm.
  • Vikt:
  • 122 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 10. december 2024

Beskrivning av Market Research

Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.

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