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Marketing 3.0

- From Products to Customers to the Human Spirit

Om Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470598825
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 25. maj 2010
  • Mått:
  • 160x238x20 mm.
  • Vikt:
  • 424 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 28. november 2024

Beskrivning av Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Användarnas betyg av Marketing 3.0



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