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Marketing and Public Relations for Libraries

Om Marketing and Public Relations for Libraries

A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780810846562
  • Format:
  • Häftad
  • Sidor:
  • 213
  • Utgiven:
  • 1. januari 1987
  • Mått:
  • 216x138x17 mm.
  • Vikt:
  • 288 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Marketing and Public Relations for Libraries

A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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