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Marketing and the Customer Value Chain

- Integrating Marketing and Supply Chain Management

av Thomas (Democritus University of Thrace Fotiadis
Marketing and the Customer Value Chain av Thomas (Democritus University of Thrace Fotiadis
Om Marketing and the Customer Value Chain

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138394490
  • Format:
  • Häftad
  • Sidor:
  • 340
  • Utgiven:
  • 1. mars 2022
  • Mått:
  • 172x245x28 mm.
  • Vikt:
  • 632 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23. juli 2025

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This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

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