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Marketing Big Oil: Brand Lessons from the World's Largest Companies

av M. Robinson
Marketing Big Oil: Brand Lessons from the World's Largest Companies av M. Robinson
Om Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137389169
  • Format:
  • Inbunden
  • Sidor:
  • 153
  • Utgiven:
  • 4 Juli 2014
  • Mått:
  • 224x144x16 mm.
  • Vikt:
  • 326 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 15 Oktober 2024

Om M. Robinson

Se alla böcker av M. Robinson

Beskrivning av Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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