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Marketing Communications Management

- Analysis, Planning, Implementation

Om Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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  • Språk:
  • Engelska
  • ISBN:
  • 9780857027870
  • Format:
  • Häftad
  • Sidor:
  • 480
  • Utgiven:
  • 24. september 2014
  • Utgåva:
  • 2
  • Mått:
  • 197x265x22 mm.
  • Vikt:
  • 890 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 26. november 2024

Beskrivning av Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Användarnas betyg av Marketing Communications Management



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