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Marketing Competences and Strategic Flexibility in China

av Y. Wang
Marketing Competences and Strategic Flexibility in China av Y. Wang Du sparar 61% jf.m. förlagspris Spara 61%
Om Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780230013506
  • Format:
  • Inbunden
  • Sidor:
  • 261
  • Utgiven:
  • 1. december 2006
  • Mått:
  • 162x218x20 mm.
  • Vikt:
  • 456 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 25. november 2024

Om Y. Wang

Se alla böcker av Y. Wang

Beskrivning av Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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