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Marketing Fashion

- A Global Perspective

av Penny Gill
Marketing Fashion av Penny Gill
Om Marketing Fashion

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781609010782
  • Format:
  • Häftad
  • Sidor:
  • 528
  • Utgiven:
  • 24. juli 2012
  • Mått:
  • 200x255x34 mm.
  • Vikt:
  • 1396 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Penny Gill

Se alla böcker av Penny Gill

Beskrivning av Marketing Fashion

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

Användarnas betyg av Marketing Fashion



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